Growth5 Blog

Wednesday, February 25, 2009

Can Cable & Satellite Save Newspapers?

There has been chatter recently that certain content on the web - like tv shows for example - should only be accessible online by cable or satellite subscribers.

Mark Cuban thinks that newspapers should be contacting the cable and satellite providers and striking a deal to provide their newspapers exclusively online to those same subscribers. The idea being that content aggregation is a far superior distribution system than the current newspaper plan: one-offs at the newsstands and one subscription at a time.

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