Growth5 Blog

Tuesday, March 3, 2009

Are iPhone Users Visiting Your Site?

VentureBeat reports on a new Google Analytics feature that allows you to track iPhone traffic and data coming into your site.

Why is this important?

1. You may want to update your site to have a version tailored for iPhone visitors.

2. The feature works in conjunction with Adwords so you can target ads specifically for iPhone users.

3. If you are getting a lot of iPhone traffic, it might be worth looking into building an iPhone app to make interaction with your firm/product even more efficient.

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