Growth5 Blog

Thursday, April 30, 2009

Are You A Twitter Qwitter?

According to a Nielsen survey, 60% of users that sign up for Twitter don't come back the next month. They are Twitter Qwitters.

I am not a Twitter Qwitter because I never started. Why? I am not convinced I need to update people with what I'm doing. I use this blog to update people with what I'm paying attention to, they don't care what I'm doing.

I'm sure there are people out there that are great at Twitter. They are doing interesting things and thus have interesting tweets that people enjoy following. I am just note one of them. Not on the tweet side or the bird watching side.

This article in today's WSJ suggests Twitter's growth is five steps forward, three steps back because of the Twitter Qwitters:

1. A Nielsen survey reports that more than 60% of users who sign up for Twitter don’t return to the site the following month. So while Twitter’s traffic has catapulted to 6 million unique viewers each month, only 40% of new users actually stay to play.

2. ...in a February interview with Charlie Rose, Twitter founder and CEO Evan Williams acknowledged that helping new Twitterers navigate the Twitter can be a challenge. “It`s very simple, although not obvious,” he said.

3. Nielsen Online CEO John Burbank says Twitter’s utility is still being developed, and users are waiting for it to add more of a clear-cut benefit to their lives... “I’m both surprised and not surprised by these numbers, because you do look at the growth they’ve had, and you expect that people are really finding value, but then you look at the nature of all the tweets that are published, and you say, well, maybe it’s not as valuable as maybe people hoped it was going to be.”
Am I missing out on something by not using Twitter? If you feel strongly enough about it, let me know.

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2 Comments:

At May 6, 2009 at 8:24 PM , Blogger Buzz said...

If you feel compelled to tweet that you had a ham sandwich for lunch, then no, stay away from Twitter as there's enough of that already. But if you want to let people know about new Growth5 blog posts (including links to the URL), humanize your brand, provide insights about venture capital marketing, participate in conversations about the topic and offer other useful information, I'm sure there are many people who would benefit from your knowledge.

 
At May 6, 2009 at 8:54 PM , Blogger Robert Beal said...

Buzz,
Thanks for the great comment. One of our team members has been testing Twitter for the last month and reporting back about the experience. The more I have learned about it, the more I feel like it could be a beneficial experience (in both directions). It only took three years of prodding to get this blog started, perhaps I won't be such a late adopter this time around with Twitter. Thanks again for the helpful feedback, I appreciate it.

 

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