Growth5 Blog

Tuesday, April 28, 2009

Who Are Your Sneezers?

One of the five key rules of building effective "buzz" is knowing and using "connectors" -- people who will tell your story to other folks -- especially the right ones.

At a meeting I was facilitating the other day, one of the participants called his connectors "sneezers." They, he said, are the "super connectors" -- the people who, when they sneeze, give other people colds.

Think about who your "sneezers" are. Are you keeping in touch? Do they know your story?

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At May 9, 2009 at 8:27 PM , Blogger Don said...

Love this concept of connectors - influencers - complimentors - whatever, and I've found that they can be segmented and targeted in much the same way that sales targets can - but for these to be truely successful and create leverage the interactions with the connectors has to be authentic and you have to be wiling to return the favor.


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