Who Are Your Sneezers?
One of the five key rules of building effective "buzz" is knowing and using "connectors" -- people who will tell your story to other folks -- especially the right ones.At a meeting I was facilitating the other day, one of the participants called his connectors "sneezers." They, he said, are the "super connectors" -- the people who, when they sneeze, give other people colds.
Think about who your "sneezers" are. Are you keeping in touch? Do they know your story?
posted by Greg Conderacci @ 8:09 PM
1 Comments:
Love this concept of connectors - influencers - complimentors - whatever, and I've found that they can be segmented and targeted in much the same way that sales targets can - but for these to be truely successful and create leverage the interactions with the connectors has to be authentic and you have to be wiling to return the favor.
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