Growth5 Blog

Friday, May 22, 2009

What If You Marketed Fearlessly?

In his book, The Last Campaign: Robert F. Kennedy and the 82 Days that Inspired America, Thurston Clarke makes an astonishing claim. He contends that, when Bobby was killed in California, there was dismay, horror and disappointment among those traveling with him. But, he says, no one -- not even Kennedy himself -- was surprised. Everyone, including RFK, expected that he would be shot before the campaign ended.

One of the key arguments of the book is that, despite that expectation, Kennedy campaigned fearlessly -- reaching out to sometimes unruly crowds, riding in open convertibles, and shunning the cautious warnings of his closest advisers. Whether you consider that foolishness or courage is beside the point.

In his brief campaign, Kennedy catapulted to a front-running position, pressing his points, winning over supporters, and inspiring the country. Dangerous, but effective work.

Kennedy's tragically short campaign is a reminder of what we can do if we believe in our message and if we're not afraid to say so.

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