Growth5 Blog

Saturday, August 22, 2009

80 Years and Counting

Some analysts are predicting that consumers will stick with money-saving habits practiced during this economic downturn and not go back to the frequent shopping sprees they were previously accustomed to.

Using my grandmother as a case study, retailers may be in trouble for awhile. For eighty years my grandmother has been making spending decisions shaped by living through the Great Depression...

  • Why buy food when you can grow it?
  • I can make that dress for 1/10th the price.
  • Who needs a car, ever.
  • Credit cards, why? If you don't have the cash you shouldn't buy it.
  • Waste not, want not.
Sorry retailers, despite what I can guess is in the trillions of ad dollars, you're 0 for 80, and counting.

Article find: Sean Cohen - thanks.

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