Growth5 Blog

Wednesday, August 19, 2009

Solution Clarity

Seth Godin's blog entry, "Are We Solving the Same Problem?" makes an excellent point about the disconnect that happens when you're focusing on the solution and not the problem.
"The more clarity you can get about what a successful solution looks like, the more likely you will be to have a delighted customer when you're done."
One of the five principles of growth we subscribe to at our venture capital marketing firm has a similar tone: Circumstances over Attributes. Too often we focus on marketing to a prospective client's attributes: age, gender, geography, income, etc... What we need to be focusing on is their circumstance. If we work on the solution for their circumstance or problem we will have gained a happy client regardless of their attributes.

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