Growth5 Blog

Sunday, August 16, 2009

Tweeters Affect Box Office

This NY Times article, What Tweeters Have to Say About the Movies introduces the site skinnipopcorn.com; a site that promotes itself as "the world's first social media movie buzz barometer."

Unlike Rotten Tomatoes, a site that aggregates film reviews from professional reviewers, skinnipopcorn ("get the skinny") collects tweets from moviegoers. At the site, click on "now showing" for "an unedited, unfiltered stream of Twitter commentary."

How much affect do these real time 140 character or less film reviews have on box office? It is believed that negative tweets helped sink “Brüno” by its 2nd night and positive tweets pushed “The Hangover” along to stellar box office results.

Thanks: Glenn

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