Growth5 Blog

Tuesday, October 20, 2009

Google Wave Explained

Sean Cohen emails me now and then with interesting articles, blog posts, etc... His emails are proof that "passed links" from those you know have a much higher click thru rate than any other links that are put in front of us throughout the day. The digital "word of mouth" is at least as effective as when the human race used to talk to each other. Remember that?

Sean's email this morning included this post from - an excellent explanation of what Google Wave is for. Some highlights:

There are countless pundits and other tech gurus describing Google Wave as a disappointment, lately. Most of that seems to come from the fact that nobody seems to get what Wave is for. So they compare it to social media.

Is Wave the next Twitter? Nope. Is it the next Facebook? Nope. Is it going to replace Instant Messengers? Possibly, in some circumstances, but not any time soon.

I believe this is partly Google’s fault: they released Wave to geeks and hackers and social media folks first. But Wave is not a geek/hacker tool, or a social media tool, it’s a corporate tool that solves work problems... The way Google should have advertised Wave is: “it solves the problems with email”.

Tenner identifies the following problems with email and explains how Wave solves these issues, check out his post for the details.
1. Collaborating on a piece of text
2. Adding new people to the conversation
3. Keeping added people added
4. Attaching files
5. Lost attachments
6. Multiple conversation branches
7. Small corrections
8. Email to IM to Email



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