The Next Big Party: Mobile Marketing & The Six Big Trends Changing Everything
Sean Carton put together two excellent pieces over the last week.
A) In today's ClickZ article, Sean covers Mobile Marketing: Eleven Lessons Learned From Search; and
B) In a presentation to PR professionals last week, Sean went over the Six Big Trends Changing Everything.
The highlights of each:
A) In today's ClickZ article, Sean covers Mobile Marketing: Eleven Lessons Learned From Search; and
B) In a presentation to PR professionals last week, Sean went over the Six Big Trends Changing Everything.
The highlights of each:
A. The Next Big Party: Mobile Marketing - Eleven Lessons Learned From Search
The mobile ad market is predicted to grow from $160 million in 2008 to as high as $3.1 billion in 2013. Effective mobile marketing is going to be about search. If you're going to attend this next big party, Sean put together these party rules for you:
- Don't charge admission: search must be free.
- Don't trick your guests: be predictable, give them the party they came for.
- Give your guests choices: advertisers need enough choices to match their specific goals to the product they are offering.
- Have good security: keep spammers and scammers out.
- Tailor your food and drink to your guests: advertisers need choices, so will your users, try to keep them both happy.
- Don't make your guests think too much: keep it simple, this is a party - no one wants to have to think - make it comfortable.
- Let people have the kind of fun they want to have -- within limits: having an open API has allowed Google to expand and has created many innovations. Mobile marketing will need to be as open.
- Similarly, if your friends want to help, let them! Let people get involved, like Google with Adwords and Blogger. For mobile marketing to work, it must expand out beyond the search engine.
- Don't be evil: respect advertisers and users, treat them fairly and openly.
- Remember, people are at your party to have fun: mobile advertisers need to remember the context of mobile search - people are on the go and need quick and useful information. Display ads just get in the way, especially the ones that hover over content. Integrate ads in a way that won't annoy users.
- Be helpful, considerate and don't interrupt.
B. The Six Big Trends Changing Everything (presentation link & embedded slides below)Sean will be presenting The Six Big Trends Changing Everything at the Five Group Speaker Series event on Thursday, October 22nd from 4 pm - 7 pm. Details here. If you would like to get on the invite list, click on the "Contact Us" link to the right and get us your email.
- The consumer is in control
- The move from atoms to bits
- Moving from real time to MY time
- The end of centralization
- The future is always on
- The end of the desktop
Sean's PRSA Teleseminar Presentation.PRSA Teleseminar 10/07/2009View more presentations from seancarton.
Labels: idfive, marketing, mobile marketing, Sean Carton, social media, social networking, The Five Group
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