Growth5 Blog

Friday, November 6, 2009

Google Commerce Search

Google introduced a new Commerce Search tool for retailers this week in an effort to make the online shopping experience easier for consumers.

According to Google, Web users spend an "average of just eight seconds" on a retail site before deciding whether to stay. This product is designed to improve search on retailers' individual sites by "improving the online shopping experience with fast, intuitive Google search technology."

  • Enable visitors to find the right products faster
  • Filter results by category, price, brand or other attributes
  • Provide user-friendly spelling options and synonyms
  • Increase website conversions and sales
  • Boost or promote chosen products within search results
  • Deploy search solution in days, and scale effortlessly
  • Customize, track, and optimize performance
Pricing starts at $50,000/yr and is based on on "the number of products/items (SKUs) in your data feed and the number of search queries entered on your site each year."

Google realizes that there is a vast difference between the "intent to purchase" search audience and the search crowd that is looking for information (not shopping). This product will help retailers better capitalize on the former.

Chris Dixon gives a great example of the "intent to purchase" audience here. He points out that with only 15 million visitors per month, comparison shopping site NexTag will likely be in the ballpark of Facebook revenue this year, even though Facebook averages over 4 billion visits per month.

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