Growth5 Blog

Friday, March 19, 2010

Google TV

Google, Intel and Sony have teamed up to develop a platform called Google TV. The platform will bring the Web into the living room through a new generation of televisions and set-top boxes.

You can read all about it here. The highlights:
1. For Google, the project is a pre-emptive move to get a foothold in the living room as more consumers start exploring ways to bring Web content to their television sets.

“Google wants to be everywhere the Internet is so they can put ads there,” said one of the people with knowledge of the project.

2. For Intel, the effort represents a way to get its line of energy-efficient Atom chips, currently found in laptops, into TVs.

3. For Sony, they have struggled to retain a pricing and technological advantage in the competitive TV hardware market, this project is an effort to get a leg up on competitors.

4. The partners envision technology that will make it as easy for TV users to navigate Web applications as it is to change the channel.

5. Google intends to open its TV platform which they hope will spur the same outpouring of creativity that consumers have seen in applications for cellphones.

6. Logitech, which specializes in remote controls and computer speakers, will be utilized for peripheral devices, including a remote with a tiny keyboard.

7. The Google TV software will present users with a new interface to perform Internet functions like search while also pulling down Web programming like YouTube videos or TV shows from

8. The technology will also allow downloadable Web applications, like games and social networks, to run on the devices.

9. Three years ago Google attempted to break into television advertising through a program called Google TV Ads, selling advertising on satellite, cable television systems and cable networks. Considered a flop so far.

10. The partners will face a crowded field. Microsoft, Apple, TiVo and start-up companies like Roku and Boxee, already stream video from Netflix, and other Web sites directly to television sets. Yahoo is also promoting a TV platform that uses small software programs called widgets to use certain Web services.
Update: Shortly after posting, I received an email from Daniel Maxson of – a startup that "is a multi-source online video news site that monitors, analyzes and presents the world's news coverage." Daniel provided me the link to Newsy's video on Google TV which is embedded below and here.

Check out Thanks Daniel and Good Luck to!

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