Growth5 Blog

Monday, April 5, 2010

Greg on CNBC

Our Chief Marketing Officer, Greg Conderacci, was on CNBC last week talking about the "new retirement." Greg said, "I am very fortunate in that I do what I want to do and that I love to do every single day. And for me, that is retirement." When Greg isn't helping our clients find their differentiable position, some days he wants to do this (ride his bike 775 miles in four days).

You can check out Greg on CNBC here. The video is also embedded below. Here's Greg's take on the new retirement.
Fulfillment -- NOT Retirement -- Planning

How do you feel about retirement?

If you're like many Americans, the answer is simple: not good. Even if you are among the happy few who have been able to salt away a tidy sum for those golden years, there is the disquieting thought: "Is it enough?"

But there's a better, healthier and more powerful perspective. It's not about retirement planning, it's about fulfillment planning. Authors Tim Maurer and Jim Stovall outline fulfillment planning in their new book, The Financial Crossroads: The Intersection of MONEY and LIFE. "Retirement funds do not exist so you can afford to do nothing. Retirement funds exist so you can afford to do anything and everything you want to do with your life," they say.


I've always believed that you are retired when you can do what you love to do every day. By that measure, I have been retired for years, although I am working just as many hours a week as I ever have. To make this point, Tim and I went on CNBC recently (video below).

In the process of helping companies discover and defend their identity, I am often working with leaders and teams who haven't yet truly figured out who they are. This shows up in their advertising -- and especially on the web, where lack of a differentiable brand is transparently clear. The same problem shows up when it comes time to retire -- or to sell products or services -- or even to sell the company.

If you know who you really are, you know what you should do.

Greg on CNBC.

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