Growth5 Blog

Tuesday, April 20, 2010

The New iPhone (maybe) - Free Publicity for Apple (definitely)

Was a prototype for the new iPhone left on a bar stool by accident? Is Apple brilliant at getting free publicity? Let's go with probably not and yes.

Supposedly an Apple engineer was having some drinks at a bar on his birthday and left the new iPhone behind. Eventually the new iPhone wound up in the hands of Gizmodo and Engadget. Perhaps this engineer was celebrating his birthday on two occasions. Forgetful Jones.

Nonetheless, Gizmodo reports (with lots of photos and video clips) 15 findings on the next generation iPhone:
1. Front-facing chat camera
2. Improved regular back-camera (the lens is quite noticeably larger than the iPhone 3GS)
3. Camera flash
4. Micro-SIM instead of standard SIM (like the iPad)
5. Improved display. It's unclear if it's the 960x640 display thrown around beforeā€”it certainly looks like it, with the "Connect to iTunes" screen displaying much higher resolution than on a 3GS.
6. What looks to be a secondary mic for noise cancellation, at the top, next to the headphone jack
7. Split buttons for volume
8. Power, mute, and volume buttons are all metallic
9. The back is entirely flat, made of either glass (more likely) or ceramic or shiny plastic in order for the cell signal to poke through.
10. An aluminum border going completely around the outside
11. Slightly smaller screen than the 3GS (but seemingly higher resolution)
12. Everything is more squared off
13. 3 grams heavier
14. 16% Larger battery
15. Internals components are shrunken, miniaturized and reduced to make room for the larger battery
These are all great features. As marketers, we like to focus on the benefits... like, will this next generation iPhone have a deal with Verizon Wireless?

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