Growth5 Blog

Monday, May 24, 2010

Twitter Organizer: Eddi

The Palo Alto Research Center (PARC) is developing a new Twitter client application that is intended to take the constant flow of tweets and organize them by intended meaning.

"The application, called "Eddi," automatically groups tweets for you into topics mentioned either explicitly or, unlike most Twitter clients that also provide topic browsing, implicitly. The end result is a Twitter app you can use to quickly find the popular discussions within your own personal Twitter stream, either by search, tag cloud, timeline or category list. It even suggests tweets you might be interested in reading, helping you sort the signal from the noise."

Eddi provides two tools:
1. a topic browser where the "essence of the approach is to coerce a tweet to look more like a search query and then get a search engine to tell us more," says Michael Bernstein, a researcher at the Computer Science and Artificial Intelligence Lab at MIT who is involved with the project; and

2. a recommendation engine "that ranks tweets by how interesting they are to you. To determine this, Eddi's algorithms look at your own tweets and interactions with other Twitter users."
The tool is named after eddies in a stream.

Eddi could be very helpful in elevating Twitter's effectiveness for its users. And "if only Evan Williams would step up and have the Twitter team build (private) groups, photo hosting, video hosting and support for Zynga's games, we would actually have a place to move to," said CEO Jason Calacanis in this post where he explains why he is deleting his Facebook account over Facebook's actions regarding their users' privacy.

Thanks Jake for passing the article along!

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