Growth5 Blog

Wednesday, November 30, 2011

11/30/11 Links

After Download Frenzy, Apple Cuts Cord To iTether‘s iPhone Tethering App  - Paid Content

Facebook's Mark Zuckerberg: 'We've Made A Bunch Of Mistakes' - Forbes

Nielsen: iPhone & Android own 71% of U.S. Smartphone Market - Fortune Magazine

Social media self-promotion: Resisting the temptation - Fortune Magazine

When Cluzee Met Siri - Forbes

The First Yahoo Bids Are Coming In, And They Look Pretty Low - The Business Insider

5 Ways To Make An Email Newsletter Your Best Sales Tool -  Duct Tape Marketing

The curious appeal of the Instagram filter - The Globe and Mail

YouTube videos viewed 21 billion times in October -BGR

A new frontier for Google Maps: mapping the indoors - The Official Google Blog

How To: How to Shoot Photos With Your iPhone Using Your Headphones or Bluetooth Headset - Gizmodo

Ipad: Microsoft Office Is Apparently Coming to the iPad - Gizmodo

Reception Desk NDAs - A VC

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Tuesday, November 29, 2011

11/29/11 Links

Creating Artificial Muscles More Powerful Than Anything In Nature | [video, 2:40]  - Fast Company

Apple’s IPad-Crazed Toddlers to Spur Holiday Sales Rush - Bloomberg Businessweek

Review: iTunes Match wins cloud music war by wisp - San Francisco Chronicle

'Mom-Trepreneurs' Turn the Mundane Details of Motherhood Into Lucrative Businesses - ABC News

Dunder Mifflin paper products available in real life - Yahoo! News

Facebook plans IPO between April and June - Reuters

You pay bills on time, so why isn't your credit score higher? Near-perfect credit score can be just as good - Baltimore Sun

The Economist Now Generates ~$11 Million In Revenue From Digital Subscribers - The Business Insider

This 27-Year-Old Built One Of The Fastest Growing Apps Ever -- Without Spending A Dime On Marketing  - The Business Insider

AOL not chasing Yahoo, will stay independent: CEO - Reuters

A Microsoft bid for Yahoo might put Andreessen in top role- CNET

Who to Follow on Twitter for Innovative Business Ideas - Entrepreneur

The evolution of search in six minutes | [video, 6:41] - Official Google Blog

New Google+ Ad Shows Off The Social Network’s Biggest Problem  - Techcrunch

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Monday, November 28, 2011

11/28/11 Links

If you raise the price, they'll still come - Yahoo! News

Online shopping sales surge 26 pct on Black Friday

Best Buy a winner as holiday weekend sales surge - Yahoo! News

Disruptions: Fliers Must Turn Off Devices, but It's Not Clear Why - NY Times

Equity Clawbacks: How to Avoid a Zynga Situation  - Inc Magazine

Seth's Blog: When Google comes calling... - Seth Godin's blog

Schumer: Don't track shoppers without consent  - WSJ

How Job Seekers Are Using Mobile [INFOGRAPHIC]  - Mashable

The NetBook Is Dead, The iPad Killed It, Don't Buy One - Yahoo! News

Startups Are Hard. So Work More, Cry Less, And Quit All The Whining  - Uncrunched

Mike Cassidy: How to build a $500M company in 500 days - VentureBeat

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Friday, November 18, 2011

How Groundbreaking Thinkers Spread Their Ideas

In this article for Inc., Jeff Haden talks about how to get your groundbreaking ideas out to the world. The highlights:
The audience won’t come to you.
You have to bring your ideas to them, no one is looking for your great idea.
Online is easiest.
Blogs and articles stay online forever. Plus, they help with SEO.
Don’t write anything—yet.
Editors and bloggers have audiences that you need to cater to. You need to bend your idea around that specific audience to get picked up.
Understand no one cares what you need.
Bloggers and editors care about one thing... building their audience. You need to fit your idea into that concept. 
Focus on their needs. 
"The key is to really know the site, not just the front page and editor/blogger bio. Read a number of posts, sift through reader comments, and work through older posts to detect patterns, ongoing themes, and gradual shifts in perspective or direction."
Understand how to tailor your pitch to the blogger or editor. Here are the three questions bloggers and editors ask themselves when they read a pitch:
"Is my current audience interested, and
Will this help grow my audience, and
Does the association with the contributor boost the image and profile of my site?"
Discard 80 percent of your message.
That should clear out the guts of the message that was directed toward your audience. Now you need to position the piece to the audience for the specific blog or publication you're writing for.

Getting picked up by high profile blogs or publications is a great way to raise your company's profile. Just remember you need to filter it through their lens.

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Tuesday, November 8, 2011

Steve Jobs Bio


I just read (listened to) Steve Jobs bio by Walter Isaacson. It's an extraordinary look into the life of Steve Jobs. Isaacson conducted a series of approximately 40 interviews over the past decade and up until the last weeks of Mr. Jobs' life.

Isaacson writes that “Jobs revolutionized or re-imagined seven industries: Personal Computers, Animated Movies, Music, Telephones, Tablet Computing, Digital Publishing, and Retail Stores. He did it by standing at the crossroads of science and the humanities, connecting creativity with technology and combining leaps of imagination with feats of engineering to produce new devices that consumers hadn’t even thought of.”

I'll never forget what it was like going from the Treo to my first iPhone. It was like a product from the future. It couldn't make calls (AT&T's fault) but who cared, it was a tiny computer that fit into your pocket.

Of course we take it all for granted because it's all about the latest and greatest technology...but the iPhone, downloading music from iTunes, the iPad, my Macbook Pro... thank you Steve Jobs.

In looking at what made Steve Jobs tick, we can look at his 2005 Stanford commencement address. He told three stories.

1. Connecting the dots: Jobs was adopted, when his birth mother put him up for adoption she demanded that he go to college. Jobs dropped out Reed College, but he audited a calligraphy course. When designing the mac he included various elements of this typography into the system.
"Again, you can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life."
2. Love and loss: Jobs lost his job at Apple and eventually found it refreshing to start over, marking it one of the most creative periods of his life. He started NeXT (and built software that would eventually turn into MAC OS X and provide for his return to Apple), and he founded Pixar.
"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle."
3. Death: Jobs had been diagnosed with Pancreatic Cancer (which would eventually lead to his death).
"Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart...
...Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary."


Steve Jobs 2005 Stanford Commencement Address

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